{"title":"All Products","description":"\u003cdiv class=\"shogun-root\" data-shogun-id=\"61898458e23d9a00ea1475b4\" data-shogun-site-id=\"f6dc379b-fb3b-4313-ba36-492bb625f6ea\" data-shogun-page-id=\"61898458e23d9a00ea1475b4\" data-shogun-page-version-id=\"61898458e23d9a00ea1475b3\" data-shogun-platform-type=\"shopify\" data-shogun-variant-id=\"61898458e23d9a00ea1475b5\" data-region=\"main\"\u003e\n  \n\n\u003cdiv id=\"s-ff50bba5-f108-4262-9cf8-f93a2ace2969\" class=\"shg-c  \"\u003e\n  \u003cp\u003eEvery single thing we sell, all on one page, like how they did it in the 90s.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n","products":[{"product_id":"alliance-membership","title":"Alliance Membership","description":"\u003cp\u003e\u003cstrong\u003eSurround yourself with growth-minded people\u003c\/strong\u003e\u003cbr\u003e The Alliance is a private, online community for growth-minded individuals committed to investing in themselves and others. The Alliance isn’t just about grooming. Members of our community are dedicated to discussing everything about men’s grooming, style, and the journey of life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBut that's not all...\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe're giving Beardbrand Alliance members free standard shipping on all domestic orders and $5 off premium shipping and international orders placed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to get in\u003c\/strong\u003e\u003cbr\u003eWhen you purchase directly from Beardbrand three times or spend $150 on a single order, you'll receive an email invite to become a member of the Alliance.\u003c\/p\u003e\n\u003cp\u003eIf you would like to join the Alliance immediately, or if you’re in a region where Beardbrand products are unavailable, you can gain access to the community with a one-time purchase of $90. Simply select the add to cart button and proceed to checkout.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Default Title","offer_id":27845715066963,"sku":"ALLIANCE","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/am_bafc0ce7-8731-4ed2-8154-867c1c43d2c5.jpg?v=1762457249"},{"product_id":"beard-combs","title":"Beard Comb","description":"\u003cp\u003eThe smoothest beard comb on earth. Handmade from cellulose acetate — a plant-based, rubber-like material that doesn’t produce static, is durable, and won’t snag your hairs. Our combs are designed to slide through even the thickest of beards like a hot knife through butter.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Jello Salad Large Comb","offer_id":60677800886642,"sku":"334043","price":21.0,"currency_code":"USD","in_stock":true},{"title":"'90s Windbreaker Pocket Comb","offer_id":60677800919410,"sku":"334045","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/LCJS.jpg?v=1756836819"},{"product_id":"beard-brush","title":"Beard Brush","description":"\u003cp\u003eIt takes the right tools to achieve great style, and few tools are as essential as the Beard Brush. Made with 100% boar’s hair, the stiff bristles exfoliate the skin beneath your beard, removing itchy dead skin while also distributing sebum evenly along the hair shafts — helping to keep your beard clean, healthy, and shiny.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Oval","offer_id":31154464063571,"sku":"7746820","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Round","offer_id":31154464096339,"sku":"7747680","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Travel","offer_id":31154464129107,"sku":"334026","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/ob_s.jpg?v=1762457605"},{"product_id":"trimming-scissors","title":"Beard Trimming Scissors","description":"\u003cp\u003eTrimming Scissors that actually cut it. These Beardbrand Trimming Scissors feature  Japanese-made steel blades with a hardness rating of 55–56, giving you years of precision beard, mustache, eyebrow, and sideburn trimming.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Japanese-made Steel","offer_id":31550479695955,"sku":"334010","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/ts_19cd3eea-fc92-453f-bfd2-09926f90407b.jpg?v=1762457609"},{"product_id":"book-of-reminders","title":"Book of Reminders","description":"\u003cp\u003e\u003cstrong\u003eReminders that help you Keep on Growing. \u003c\/strong\u003e\u003cbr\u003eAuthored by Beardbrand founder, Eric Bandholz, The Book Of Reminders covers Eric’s personal rules to live by. Each reminder focuses on a different lesson, with each intended to help you be more present in your everyday life and to face adversity as it arises.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Default Title","offer_id":31224674713683,"sku":"330504","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/bor_72d99eff-d498-4347-9d04-939869b83997.jpg?v=1762457617"},{"product_id":"utility-beard-trimmer","title":"Utility Beard Trimmer","description":"\u003cp\u003eMade with our friends at Brio, this custom special-edition Beardbrand Utility Beard Trimmer features an iced-out colorway, a full set of matching guards, an incredibly smooth ceramic blade, and 240 minutes of runtime between charges. The Utility Trimmer is designed for beard, hair, and body use. Limited quantity available.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Default Title","offer_id":42135547969619,"sku":"8882820","price":124.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/ut_d4738bfb-0410-40d3-9bf1-6775c2c303ee.jpg?v=1762459278"},{"product_id":"bold-fortune-mens-cologne","title":"Bold Fortune Men's Cologne","description":"\u003cp\u003eYour retired pearl snap western shirt wearing Grandpa cleaning his .357 service weapon with Hoppes 9 and a cigar burning in the ashtray. \u003cbr\u003e\u003cstrong\u003eSIZE:\u003c\/strong\u003e \u003cem\u003e20 mL alcohol and phthalate-free Eau de Parfum.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Bold Fortune","offer_id":61488433463666,"sku":"32826520","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/EDP_BF_KO.jpg?v=1771173573"},{"product_id":"old-money-mens-cologne","title":"Old Money Men's Cologne","description":"\u003cp\u003eAfter dinner drinks with George Washington Vanderbilt II in the parlor of the Biltmore Estate. Smells like Gilded Age hardwood, peppery curtains, bright citrus, and opportunity. \u003cbr\u003e\n\u003cstrong\u003eSIZE:\u003c\/strong\u003e \u003cem\u003e20 mL alcohol and phthalate-free Eau de Parfum.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Old Money","offer_id":61488592191858,"sku":"32865320","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/EDP_OM_KO.jpg?v=1771173573"},{"product_id":"temple-smoke-mens-cologne","title":"Temple Smoke Men's Cologne","description":"\u003cp\u003eA dark sacrificial chamber. A golden effigy rests on an intricately carved pedestal. You grab it. Everything shakes. A giant stone ball comes rolling down. You run through clouds of burning oud, frankincense, and myrrh. \u003cbr\u003e\n\u003cstrong\u003eSIZE:\u003c\/strong\u003e \u003cem\u003e20 mL alcohol and phthalate-free Eau de Parfum.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Temple Smoke","offer_id":61488701210994,"sku":"32883620","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/EDP_TS_KO.jpg?v=1766430411"},{"product_id":"norse-winter-mens-cologne","title":"Norse Winter Men's Cologne","description":"\u003cp\u003eDecember in Scandinavia — ancient evergreen forests and sacred resins burning in snow-covered wooden halls. Fear not the long, dark winter. Stay warm and celebrate life. \u003cbr\u003e\n\u003cstrong\u003eSIZE:\u003c\/strong\u003e \u003cem\u003e20 mL alcohol and phthalate-free Eau de Parfum.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Norse Winter","offer_id":61488418324850,"sku":"32866720","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/EDP_NW.jpg?v=1771173573"},{"product_id":"bold-fortune-styling-paste","title":"Bold Fortune Styling Paste","description":"\u003cp\u003eBold Fortune Styling Paste smells like charred white oak and vintage leather coupled with hits of saffron and oud. Made with the original Beardbrand Styling Balm formula, this paste delivers medium hold and a free-flowing, natural look for your beard and head hair. The flexible, satin finish leaves hair touchable without that hard, stiff, and crunchy feeling. \u003cstrong\u003eSIZE:\u003c\/strong\u003e 4.2 oz.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Bold Fortune","offer_id":61510429081970,"sku":"7272655","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/sp_bf.jpg?v=1762457578"},{"product_id":"old-money-styling-paste","title":"Old Money Styling Paste","description":"\u003cp\u003eOld Money Styling Paste smells like Gilded Age hardwood, peppery curtains, bright citrus, and opportunity. Made with the original Beardbrand Styling Balm formula, this paste delivers medium hold and a free-flowing, natural look for your beard and head hair. The flexible, satin finish leaves hair touchable without that hard, stiff, and crunchy feeling. \u003cstrong\u003eSIZE:\u003c\/strong\u003e 4.2 oz.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Old Money","offer_id":61510438125938,"sku":"7276535","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/sp_om.jpg?v=1768593868"},{"product_id":"tree-ranger-styling-paste","title":"Tree Ranger Styling Paste","description":"\u003cp\u003eTree Ranger Styling Paste smells like you just hiked through a Pacific Northwest Forest — refreshing eucalyptus, fresh pine, and sweet, sweet cedarwood. Made with the original Beardbrand Styling Balm formula, this paste delivers medium hold and a free-flowing, natural look for your beard and head hair. The flexible, satin finish leaves hair touchable without that hard, stiff, and crunchy feeling. \u003cstrong\u003eSIZE:\u003c\/strong\u003e 4.2 oz.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Tree Ranger","offer_id":61510439403890,"sku":"7278735","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/SPTR_KO.jpg?v=1768594323"},{"product_id":"temple-smoke-styling-paste","title":"Temple Smoke Styling Paste","description":"\u003cp\u003eTemple Smoke Styling Paste smells like escaping a temple and running through clouds of burning oud, frankincense, and myrrh. Made with the original Beardbrand Styling Balm formula, this paste delivers medium hold and a free-flowing, natural look for your beard and head hair. The flexible, satin finish leaves hair touchable without that hard, stiff, and crunchy feeling. \u003cstrong\u003eSIZE:\u003c\/strong\u003e 4.2 oz.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Temple Smoke","offer_id":61510441238898,"sku":"7278365","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/SPTS_KO.jpg?v=1768594683"},{"product_id":"bold-fortune-utility-beard-wash","title":"Bold Fortune Utility Beard Wash","description":"\u003cp\u003eBold Fortune Utility Beard Wash smells like charred white oak and vintage leather coupled with hits of saffron and oud. This versatile cleanser for beard, hair, face, and body is formulated with no harsh sulfates — just coconut-derived cleansers that are gentle enough for your beard, hair, and face, but strong enough to wash where the sun doesn’t shine. Utility Wash pairs perfectly with \u003ca href=\"\/collections\/utility-beard-softener\"\u003eUtility Softener\u003c\/a\u003e. \u003cstrong\u003eSIZE:\u003c\/strong\u003e 14 fl oz.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Bold Fortune","offer_id":61510447432050,"sku":"9272652","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/uw_bf.jpg?v=1762458707"},{"product_id":"old-money-utility-beard-wash","title":"Old Money Utility Beard Wash","description":"\u003cp\u003eOld Money Utility Beard Wash smells like Gilded Age hardwood, peppery curtains, bright citrus, and opportunity. This versatile cleanser for beard, hair, face, and body is formulated with no harsh sulfates — just coconut-derived cleansers that are gentle enough for your beard, hair, and face, but strong enough to wash where the sun doesn’t shine. Utility Wash pairs perfectly with \u003ca href=\"\/collections\/utility-beard-softener\"\u003eUtility Softener\u003c\/a\u003e. \u003cstrong\u003eSIZE:\u003c\/strong\u003e 14 fl oz.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Old Money","offer_id":61510455296370,"sku":"9276532","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/uw_om.jpg?v=1768596630"},{"product_id":"tree-ranger-utility-beard-wash","title":"Tree Ranger Utility Beard Wash","description":"\u003cp\u003eTree Ranger Utility Beard Wash smells like you just hiked through a Pacific Northwest Forest — refreshing eucalyptus, fresh pine, and sweet, sweet cedarwood. This versatile cleanser for beard, hair, face, and body is formulated with no harsh sulfates — just coconut-derived cleansers that are gentle enough for your beard, hair, and face, but strong enough to wash where the sun doesn’t shine. Utility Wash pairs perfectly with \u003ca href=\"\/collections\/utility-beard-softener\"\u003eUtility Softener\u003c\/a\u003e. \u003cstrong\u003eSIZE:\u003c\/strong\u003e 14 fl oz.\u003c\/p\u003e","brand":"Beardbrand","offers":[{"title":"Tree Ranger","offer_id":61510464405874,"sku":"9278732","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0209\/0478\/files\/UWTR_KO.jpg?v=1768596936"},{"product_id":"temple-smoke-utility-beard-wash","title":"Temple Smoke Utility Beard Wash","description":"\u003cp\u003eTemple Smoke Utility Beard Wash smells like escaping a temple and running through clouds of burning oud, frankincense, and myrrh. This versatile cleanser for beard, hair, face, and body is formulated with no harsh sulfates — just coconut-derived cleansers that are gentle enough for your beard, hair, and face, but strong enough to wash where the sun doesn’t shine. 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